The next-generation codec
AV1 is the open, royalty-free codec from the Alliance for Open Media (Google, Netflix, Amazon, Apple, Microsoft, Mozilla, …). It hits ~30% smaller files than HEVC at the same quality, has full Web support (Chrome, Firefox, Safari, Edge), and YouTube/Netflix/Vimeo all stream it.
FFmpeg ships three AV1 encoders. Use libsvtav1 — it's 5–20x faster than the original libaom-av1 with similar quality. libaom-av1 is for research/reference. librav1e exists but is less mature.
SVT-AV1 knobs
CRF 25–35 is the daily range (lower = bigger/better). Preset 0 is slow-archival, 13 is fast-realtime. Preset 6 is the practical sweet spot in 2026. SVT-AV1 doesn't honor every libx264 flag (no -tune, different keyframe controls).
When to actually pick AV1
Long-term archival where you'll be storing for years. Streaming where bandwidth costs money. Not for one-off uploads to YouTube, where YouTube transcodes whatever you give it back to AV1 anyway.