Three flavors of importance
- Built-in tree importance — fast but biased toward high-cardinality features.
- Permutation importance — model-agnostic; shuffles a feature and measures the drop in score. Honest but expensive.
- SHAP values — per-prediction contribution; expensive but powerful for local explanations.
What importance is and is not
Importance measures predictive contribution under the current data distribution. It is not causality. It is not stability under intervention. A feature can be highly important and still be wrong to act on, because the action would change the distribution.
Communicating it well
Show the top-10 with absolute scores, plus a SHAP summary plot for shape (positive vs negative direction). Always include a sanity check column the team trusts; if your model says it does not matter and the team knows it does, your data or framing is wrong.