"Bayes' rule is one equation and three named quantities. Learn the names; the rest is plumbing."
The Equation, Once More
Bayes' rule:
P(H | E) = P(E | H) × P(H) / P(E)
Three named quantities:
- Prior P(H) — your belief about the hypothesis BEFORE seeing the evidence.
- Likelihood P(E | H) — how probable the evidence is IF the hypothesis were true.
- Posterior P(H | E) — your belief about the hypothesis AFTER updating on the evidence.
The fourth quantity P(E) (the 'evidence' or 'marginal likelihood') is the normalizing constant — it's how often the evidence shows up across all possible hypotheses, weighted by the prior. It makes the posterior sum to 1.
What Each Name Means in Plain Language
The prior is your starting belief. You always have one, even when you pretend you don't. The frequentist who refuses to name a prior is operating with an implicit one (often a flat or 'uninformative' prior). The Bayesian is forced to make the prior visible and defend it.
The likelihood is what science gives you. Most experimental work computes likelihoods: given a hypothesis, predict the data. This is the part that statistics classes spend most of their time on — fitting distributions, computing p-values, building models. It is the technically intricate part.
The posterior is what decisions need. Decision-makers want to know: given what we've seen, what should we believe? The posterior is the answer. The likelihood alone is not.
Why the Prior Cannot Be Dodged
If you compute only a likelihood and stop there, you have not finished the inference. You have given the user the conditional probability of evidence under a hypothesis, but they wanted the conditional probability of the hypothesis under evidence. Without a prior, those two cannot be related. Anyone who refuses to provide a prior and still claims to answer the second question is silently using an implicit prior — almost always a uniform or 'uninformative' one — without naming it.
The discipline of Bayesian inference is the discipline of naming the prior. Once it is named, it can be argued about, criticized, refined, replaced. As long as it stays implicit, it cannot be examined. Bayes forces honesty by making the prior explicit.