"A terabyte would sell. The household would have bought one. So the ceiling is not demand, and the track's first job is to say what it is instead — with price on the table and then taken off it."
The Question
The M3 Ultra shipped with up to 512 GB in March 2025; the M5 Ultra, announced 2026-08-25, ships with up to 512 GB (that configuration in late October), at "1.2TB/s". Two generations, the same ceiling, on a machine whose buyers — this household among them — would pay for more, because the big-models track's store holds checkpoints that 512 does not fit. Why not 1 TB? The easy answer in 2026 is price. LPDDR5X contract prices were forecast to rise around ninety per cent in one quarter and another seventy-eight to eighty-three the next; Apple's own chief executive called it "a hundred-year flood on the memory pricing" on the July call and the finance chief attributed more than all of a margin change to memory cost; the 512 GB configuration of the M3 Ultra stopped being sold in the same market, and a rival's 128 GB desktop was repriced by $700 for the stated reason of constrained memory supply. All of that is real, sourced, and in the rivals track. None of it is the household's answer.
Suppose Memory Were Free
The household's position, given at this quest's plan gate: not memory price — a real bottleneck. No source attributes the ceiling to either cause, so this track argues the position as a thought experiment and labels it judgment throughout. The experiment is to remove price: suppose LPDDR were free and Apple wanted to ship 1 TB tomorrow. The code block is what would and would not change. What would change: a pool that holds the store's 753B mixture with 500 GB to spare, and still not its 2.8T one. What would not change: a single token per second on any model that already fits, because the decode ceiling is bandwidth over bytes per token and the bus does not grow with the pool — 57 tokens per second on the 27B at 512 GB, 57 at 1 TB, 57 at 2 TB. Bandwidth per gigabyte, the pool's law from the rivals track, halves with each doubling: 1.6, 0.8, 0.4. A free terabyte on today's bus is a slower pool per byte, holding models it decodes more slowly than the ones it already holds.
The Shape of the Homework
So the question that looked easy has four hard parts, and the next six lessons take them in order. Capacity without bandwidth is dead weight — the arithmetic above, worked through the store's files. Every wire has a length — why the bus is 1,024 bits and soldered, and what a wider one would cost in package edge. Density arrives on a roadmap — where 1 TB actually comes from, and whose calendar it is on. Two tiers instead of one pool, and flash as a third — the shapes the rivals ship at rack scale and Apple ships in a phone, and whether they belong in a Studio. Scale-out is not scale-up — why two Macs are not a 1 TB machine. The checklist at the end is what Apple would have to do about each, in this quest's judgment, to stay ahead at the edge; the household's own answer to the ceiling was not to buy a terabyte but to keep the store, run the hub, and wait with a term — which is the next track.