The number on the marketing slide is almost always wrong-shaped
When a model is announced as "200B parameters", that single number used to be enough. With MoE everywhere at frontier scale, you now need a pair of numbers — total parameters (everything in memory) and active parameters per token (everything that computes per token). The ratio between them controls almost every cost decision you make next.
The notation: 235B-A22B
The standard shorthand for MoE in 2025–2026 is XB-AYB — X total parameters, Y active per token. Qwen3 235B-A22B has 235B in memory but ~22B compute per token. DeepSeek-V3 671B-A37B has 671B in memory but ~37B compute per token. A single number ("70B") almost always means dense, where total = active.
Why this controls everything downstream
- Memory: scales with total. You have to load all 671B weights of DeepSeek-V3 into the GPUs, even though only 37B fire per token. There is no way around this with current MoE serving.
- FLOPs per token: scales with active. DeepSeek-V3 generates tokens at roughly the FLOP cost of a 37B dense model. That is what makes it serveable.
- Quality ceiling: rises with total. The full 671B parameter capacity contributes to the model's knowledge, even though only 37B fire per token, because different experts fire on different tokens.
The mental model: a library, not a desk
Dense models are like a desk — every paper on the desk is in arm's reach for every question. MoE models are like a library — most books are on the shelves, only a few are pulled to the desk per question. The whole library still has to fit in the building.